RASKH
BRAND.

RASKH operates across several interconnected areas of the Saudi real estate sector, from development and marketing to property management. Its portfolio includes diverse real estate projects spanning commercial, residential, and logistics environments, creating a need for a brand identity capable of representing this breadth through one consistent visual language. The identity needed to establish a recognizable signature for RASKH while remaining adaptable across different communication formats and applications. It also needed to reflect the qualities the company places at the center of its work: quality, professionalism, innovation, efficiency, and trust.

Seven Dimensions developed a comprehensive visual identity for RASKH, establishing the core elements required to create a distinctive and consistent brand presence. The scope covered logo direction, typography selection, color palette development, and key visual elements, then translated the identity into core brand applications across both print and digital environments. The resulting system gives RASKH a strong visual signature that can work across corporate communication, real estate marketing, project materials, and digital brand experiences while maintaining a cohesive and recognizable presence.