MODON.
Role
invitations/ brochures/ promotional video/visitor's guide
Client
MODON Authority
The Challenge
overview
Since its establishment in 2001, MODON has contributed to the development of industrial infrastructure and industrial lands across the Kingdom, with 36 industrial cities established throughout Saudi Arabia. This continued development reflects the country’s economic growth and focus on sustainable industrial development. The project supported MODON’s presence within the Gulf Food Exhibition, providing communication and promotional materials designed to present its industrial offering and engage visitors interested in its latest services and opportunities.
Summary
The Gulf Food Exhibition is the world’s largest annual exhibition for food and beverages and serves as a key platform for strengthening the Middle East’s role in the global food industry. For this project, 7D designed invitations, brochures, and promotional videos displayed on the main screens. A visitor guide was also developed to support the exhibition experience and attract visitors to the Cities Pavilion, particularly those interested in MODON’s latest services and offerings.
The mission was to develop a promotional strategy and communication materials that strengthen MODON’s profile, enhance visitor engagement, and present its industrial offerings through structured content and visually aligned assets. The communication needed to work effectively within a major international exhibition environment while supporting the Cities Pavilion experience. The project focused on combining promotional materials, visitor information, and visual content to create a stronger and more engaging presence for MODON.
The Execution
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